For Shopify store owners, the dream is clear:
rank high on search engine results pages (SERPs) and watch customers flock to your virtual doors. But achieving this SEO nirvana requires more than just hoping for the best. It demands a strategic approach, and that's where keyword research comes in.
While understanding your core product keywords is crucial, incorporating trending keywords can be a game-changer. Here's how Shopify stores can leverage trending search terms to improve SEO rankings and attract a wider audience:
1. Identify Trending Keywords:
There are several ways to find trending keywords. Google Trends (https://trends.google.com/trends/) is a fantastic free tool that allows you to see search volume fluctuations over time. Let's use a real-world example. Imagine you run a store selling music merchandise. With Taylor Swift rumoured to be dropping a new album soon, "Taylor Swift new album merch" would be a highly relevant trending long-tail keyword.
2. Analyze Search Intent:
Not all trending keywords are created equal. Understanding the searcher's intent behind the keyword is vital. Are they simply looking for information, or are they ready to buy? In our "Taylor Swift new album merch" example, the searcher is likely in the pre-purchase stage, browsing for options.
3. Content is King (and Queen):
Once you've identified a high-intent, trending keyword, it's content creation time! For the "Taylor Swift new album merch" example, you could create a blog post titled "Top Fan Must-Haves: Merch Ideas for Taylor Swift's New Album." Infuse the post with relevant keywords naturally, but prioritize providing valuable content to potential customers.
4. Optimize Your Existing Pages:
Don't underestimate the power of optimising existing product pages. Include trending keywords in product titles, descriptions, and meta tags. But remember, avoid keyword stuffing! Focus on a natural flow that enhances user experience.
5. Stay Agile and Track Results:
The world of SEO is dynamic. Keep an eye on trending keywords and adapt your content strategy accordingly. There are various SEO tracking tools available to monitor your progress and identify areas for improvement.
By incorporating trending keywords into your SEO strategy, you can position your Shopify store at the forefront of customer searches. Remember, the key is to identify relevant, high-intent keywords and use them to create valuable content that resonates with your target audience. So, go forth, Shopify store owners, and conquer those SERPs!
